Website and Speed: Is it a true love story?
Imagine visiting a user-friendly website, it has good graphics, guides you well; in a nutshell, it has everything necessary to make a spectacular website – except for one. You might be crawling at snail’s speed to get from one page to another. Will you stay and surf the website? The chances are you will not, because speed is paramount to a website’s success. Build a lighting fast website and then sit back and see the results for yourself. The chances are that you will never compromise on your website performance ever again.
How fast does my website need to be?
The ideal time for a website to load is between 2 to 5 seconds. With an increase of each 2 seconds, your website performance will be impacted, and you will likely see an increase in your bounce rate. Needless to say, nobody wants that for their website. Designing fast websites should be a priority, and Google search recommends a load time of under 2 seconds to keep the visitor engaged.
What is the average load time of a website, and what should you aim for?
Five million desktop and mobile web pages were analyzed, and it appeared that on average, a website on desktop takes 10.3 seconds to load and on mobile takes 22.3 seconds to load. It is worth noting that some factors were quite possibly ignored during the designs of these average sites. These factors that impact the website performance include excessive HTTP requests, unclean codes, not using gZip compression, unoptimized images, and too many ads.
Additionally, a decline in website performance means that the chances of a specific customer visiting your website again are thin. It should be kept in mind that even a one-second difference will have a major impact, and that is even true for e-commerce websites. Further, there should be more focus on mobile website speed when designing a fast website, as a majority of the consumers, and potential consumers, reach a website via their smartphones today.
What happens when we design a website that is not exactly a Quickdraw McGraw?
The emphasis on designing fast websites is there because of its impact on website performance. In the absence of a good reaction time and fast load time, several things can go wrong, such as the following:
A dissatisfying user experience
A website with good website performance will play a positive role in engaging the user and making sure they stay. Only if they have stayed on the website can we assume even the remotest chance of conversion. A user will lose their faith in the website that suffers from slow performance. Additionally, they might drift off to your competitor’s website for the same thing. Web surfers being dissatisfied with a slow website design will surely result in the loss of a potential or even existing customer.
Will a slow website affect SEO?
One of the most adverse impacts of slow website performance will be on the SEO (search engine optimization) of the site. Google uses page speed as one of the main factors to rank websites. A poor page load speed will result in your website going down in SERP. Basically that means that if your website is too slow, google will show it less frequently.
Getting a website up and running is by no means the easiest task in the world. Poor website performance or high load time will also rear its ugly head in the form of financial loss. Designing fast websites and developing them correctly for load speed can be arduous and tedious. The negative impact of slow website load time could be monumental, and no business with a reputation to maintain should risk it.
A reduced conversion rate
Poor website performance is quite unlikely to lead a customer towards the end of a sales funnel. This of course means that we can expect lower conversion rates. Delay of a fraction of a second will, for sure, mean fewer conversions – and not by a little.
What are the benefits of designing a fast website?
We have taken a look at a few of the many disadvantages of a slow website. So now let’s take a work through the benefits that accompany a website that enjoys a fast loading time.
Lower bounce rate
A website with a fast page load time will help ensure that website performance is maximized, and no customer will be leaving the website due to the frustration of waiting. Additionally, it will also ensure that your website ranking on Google’s search engine results page is consistent and somewhere near the top!
Increased individual page rank
If your website has fast speed, then it also means that there are exponentially higher chances of Google crawling and indexing individual pages on your website. Google has a certain bandwidth, and with websites having longer load times, the number of pages being crawled by Google will decrease.
Higher conversion rates
Did you know that the average attention span of a human being is approximately 8 seconds? Goldfish can have a better attention span, and as a human, that is quite humiliating. This lack of attention in humans can cause frustration with higher page loading times. On the contrary, with fast website load times, which increases usability, you have a much better chance at conversion.
As per Google, the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds. That is the impact of just 2 seconds, but overall, it has a very measurable and negative impact on your bottom line. All the more reasons for developers to design fast websites. Additionally, with page load time going from 1 to 5 seconds, the bounce rate can increase by upwards of 90%.
Slow website speed is an issue that many websites are either facing or face from time to time. Many publishers are quite keen on keeping a fast website load time, as well as all other relevant metrics, such as time to interact, time to the first byte, first contentful paint, and first input delay in good shape. That can sometimes mean having the wish to shave milliseconds of speed from some of these metrics. Even milliseconds matter, and their impact can go a long way. So, if you have a website that is lacking in page load time, make it your priority to speed your website up..