We only get one chance to turn a first impression into a lasting impression. Imagine we are walking through a grand shopping mall. We look into a store and see that the shelves are disheveled and the person at the checkstand had checked out. Are we going into the store? Are we going to take notice of a name brand or price tag?
Website design plays a more important role than you may think. Navigation must come natural and imagery must tie in nicely to emphasize your message. A visitor to your site should know in short order which one of their needs you can fulfill, and how you can do it better than the next website. It really boils down to fulfilling needs in a way that people will remember and return to.
Powerful Search Engine Optimization (SEO) will set you apart from your competition. Coming up in the first page of results and at the top of the maps will not only help grow your client base, it will help build your brand. One of the other benefits of crafty SEO is that it will stand in place of having pay for a lot of advertising.
The reality is that your site will be one amongst approximately 650 million. SEO is the one and only organic way we can wrangle surfers to your site. The dynamic nature of search engines, and the complexity of the rules governing your position in search results, means that SEO requires a considerable investment of time and research. Smart Start continues to stay at the top of the heap when it comes to SEO. Modern marketing or brand building simply cannot be done without meaningful optimization.
It’s a great start that you are willing and able to fulfill a need. To realize the potential associated with your skill set, people need to know about it. But even more so - you need to let people in on what sets you apart from the rest. Effective online content must be informative and engaging if you are going to convert visitors into customers.
At smart start we are willing to put fingers to keys to help you generate and perfect a prolific and unique message. As renowned word nerds and masters of language from the basic to the recondite, we are fully capable of persuasive communication with any audience. Language is one of the many skill sets in our wheelhouse, and we look forward to putting it to work to get you where you want to be.
We will fully customize your store to complement your products and reflect your message. A successful ecommerce website needs to be beautiful, intuitive, and professional. Each one of these attributes helps convey a message of trustworthiness – which we need because people are going to be asked for payment information.
Speaking of payment information - whether you are going for bold, classic, or colorful, you want people to make a purchase now and then make another purchase later. In order to establish a sustainable relationship with your e-clients we need to maintain an element of allure throughout the process of shopping and checkout. Your site will be unforgettable. You will have a brilliant and interactive product gallery. We will want a quick and fully functional checkout process that allows for multiple payment options and includes reminders when people leave something in the cart.
We will be collecting information about your clients, starting with their email address. We will want to track who is buying what and what city they live in so you will know where to do your advertising and what your target demographic is. We will want to be able to easily manage your shipping, inventory, and a product list.
It sounds like a lot - and there is even more (like taxes, promotions, and making sure we are mobile friendly) - but it all really amounts to an easier operation for you to manage. And it is no different than what you would want to do with a brick and mortar shop. There are a lot of advantages that come along with an ecommerce site, but a few that stand out are convenience, the facilitation of compulsive purchasing, the lack of overhead, and the perpetual availability for checking customers out.
Asking how much a website costs is a lot like asking how much a car costs - It depends on what you want. We will happily discuss your needs with you and then provide you with a quote at no cost and with no strings attached. One thing that can be said here is that with us you will get exactly what you want at a very competitive rate.