What Makes A Good Social Media Campaign?
First of all, each social media marketing campaign is unique. No matter your product or service, there is a discussion going on out there about it. You just want to be a part of it. By getting you in front of the right purchasing bodies, consumers, or future individual clients, a crafty social media campaign can grow your business on a long-term basis by building your brand.
What Do You Want From Your Social Media?
You want your social media presence to be a monster. It must live, breathe, and – most importantly – eat. Having a page on Facebook is simply not enough. People like to ignore the plain fact that the term ‘social media marketing’ includes the word ‘marketing’. That means there needs to be an element of brand building and growth. The objective is to turn engagement into sales.
It can be said that social media campaigning, and good SEO, is one of the most important methods of modern marketing. You will need content that touches the emotional, practical, AND financial button of your audience. You want them to be drawn to your call of action.
Who Cares About Millennials?
Millennials catch a lot of flak. But considering the reality that millennials include people in their early twenties all the way to their late thirties, they should probably be on your list of potential clients. Now ask yourself this: do millennials like social media? If you couldn’t figure out the answer to this question – it is YES! Social media marketing is considered to be the number one method for reaching millennials. There are a couple things to keep in mind when getting in front of them – content and imagery.
Social Media Content Context?
It is likely that your content should include more than you think. Of course, letting people know which of their needs you can fulfill is the number one objective. The question is not what you want to show – but how you want to show it. Your message must speak directly to your target audience, in their version of English. If you don’t want your ad to be white noise in the ocean of targeted marketing, you should be using appropriate idioms and making the right approach. Each post is like a PR statement.
A Fitting Image?
A lot can be said for the relationship between the content of an ad and the visual aids you use to make it more visible. You will want to do a little more than just show an image that is related to the content of the ad. The image you choose should have the correct size, color scheme, and resolution. The point of the image is to catch the eye and lead your audience to the content of the ad. In a world of memes and mass imagery, you will want to stand out.
Any Lasting Words?
If you take anything away from this article, it should be the fact that there is more to a social media marketing campaign than just having a page and making trivial posts. You want actual engagement, brand building, and good imagery. You want to push your special offers and promotions. You want to speak the language of your target audience. Having someone manage your social media accounts is likely the best answer. Spend your time and energy doing what you do best. Take advantage of available services when it comes to marketing – it really is an investment in yourself. Period.
