Search engine optimization, commonly known as SEO, is one of the most important ingredients for a successful long-term online business. It is a vital part of marketing regardless of brand, product type, or service. Over the years, as the online market has become more competitive, the significance of SEO has increased exponentially. Conversions come much easier, and much cheaper, as you get better ranking. As yearly SEO spending approaches 100 billion dollars, yes $100,000,000,000, it is becoming more and more apparent that regardless of the size of your company, you will have to spend a good portion of your advertising dollars on SEO.
Where Should I Put SEO Content On An ECommerce Website?
A user-friendly web design plays a huge role in retaining a customer base for your eCommerce website. So, you don’t want to keyword stuff your product pages… or your landing pages… or your checkout process. You would not want to distract someone from the end goal of them making a purchase. So, the question is, where do I put content when developing my site? Well, the most obvious answer is to put your keyword content on a blog somewhere in your website. Sometimes the most obvious answer is not exactly the best answer – but in this case, it is the best answer. You need a blog. For sure.
Content Marketing – Blogs
One of the most popular and favorite ways of incorporating SEO into an eCommerce website is the timely and correct use of blogs. The blog section should be given attention in the web development and design phases. Safe to say, a web design with no blog section will not work for an eCommerce website looking to optimize on SEO. It is also important to keep a check on a few factors with the blog so that it serves the intended purpose. These factors could be:
- Explaining technical terms in a clear and concise manner
- The correct use of keywords
- Using easy to understand language
- Shaping the blog according to the target audience
- Web development and design with the blog in mind
Additionally, keep in mind that via content marketing, you can increase the traffic on your website and eventually increase sales. High-quality blog content is a fool-proof way to make your eCommerce website rank higher organically, which can save you money.
Backlinks For Your ECommerce Website
Backlinks are basically other websites linking to your website. It is not quite that simple though, because you want backlinks from relevant websites. Building links from websites that are not related to your desired search terms is not going to help much. A lot of the time you will have to just come right out and ask. If you are selling car parts, build out your website and offer other car-related companies to include your links if you will include theirs.
On-Page SEO
The bottom line with on-page SEO is to be sure that all the keywords are placed in their designated place. It is also important to rank all the category pages of your eCommerce product in the right manner. It will allow people searching for relevant products to find all products under one category within a page. Again, the use of keywords is essential to properly rank your pages, and therefore products, within search engines.
You can, and should, also focus on reviews and images to increase your ranking in search engines. As a pro-tip, don’t forget to focus on the metadata description and add keywords to get the best results. Your metadata description has to be relevant and meaningful to a human because most engines display it in the results page.
Web Design For An ECommerce Website
The objective of designing for eCommerce is making your website straightforward and intuitive for the average user. You really want to design it so that even a child could use it. There are several components of a web design that play a vital role in setting up eCommerce site architecture. However, as a beginner’s rule in web design, make sure that your website is easy to use and navigate. Furthermore, it should not take more than three clicks to get from a landing page to checkout. Keyword search is an important part of an eCommerce website as well. The key for searching is to create highly relevant page URLs, descriptions and subdirectories.
Local SEO
Local SEO is even more beneficial with the presence of a brick-and-mortar store. You can make use of a very chic business feature that Google has, called Google My Business and Bing Places. You can put your business details into their databases. It will allow your business to show up in local search results. Adding your website information will show your website’s address, basic information, opening hours, reviews, and more.
Should I Pay Someone To SEO My ECommerce Website?
It makes sense to hire an expert for SEO of our eCommerce website. Even if you have all the necessary information and skills, and you are thinking about doing it on your own… you shouldn’t. You could probably figure out how to roof your own house, or replace your transmission, but it is something that you want to go ahead and bite the bullet on. It is ideal to hire a marketing company to do SEO along with web design and web development. Learning SEO techniques yourself will enable you to create appropriate changes as well as making sure that the company you hire is competent.
Can I Do SEO In Place Of Google Ads Or Other Marketing Techniques?
Ideally, the best solution is to use both SEO and Google Ads to generate traffic for your website. You can get good local results with SEO, but the harsh truth is that you will not be found by anyone two states away unless you are super-famous. Google Ads will simply increase your reach. If you want your eCommerce website to be found across the country, then you will have to pay for the ads.
Overall, when web design is done correctly, considering SEO and relevant marketing techniques as priorities, you will have a huge advantage. It will allow you to get from design to conversions with the least amount of suffering and money. SEO is essential for eCommerce businesses, and using it properly will give you a huge competitive edge over the competition.
